I’m not surprised Victoria’s Secret has decided to drop its planned feminist rebrand. Why? I used to work there. I was 19, working in the flagship Bond Street store, when I was told one of the top selling techniques was to ask male customers how my body compared to their partner’s.
Let me explain. This was an improvisation strategy taught to us for when the inevitable would happen: a man arrives at a lingerie shop without knowing his partner’s bra size. We were taught to reassure them that we can still find the perfect gift even without knowing her exact bra size… I just needed to ask them a few questions first.
