ATV literally means "all-terrain vehicle." A vehicle that can go, and will go, anywhere you point it. So in that respect, ATLAS's ATV is an ATV, even though it has a fully enclosed cabin, steering wheel instead of handlebars, and features monster truck-like tires.
In short, it's a beast of an ATV. Plus, it can even work on water. Yep, this ATV floats.
And now, thanks to the powers of Utah and its lax laws regarding recreational vehicles (my personal Can-Am X3 is plated and registered) you could own an ATLAS and conquer whatever terrain is in front of you, whether that's snow, sand, mud, small lakes or rivers, as well as your enemies. Because we all have enemies...
Currently sitting at Salt Lake City Motorcars, this particular ATLAS ATV is a 2022 model, though I don't think anything has changed in the two years since it was new. It still features the same 12-person layout, 1,500-kilo payload, and 37 mph top speed. You also get pretty decent fuel economy, with the engine returning about 40 miles per gallon.
Drivers can control each individual wheel, making it extremely manueverable despite its size and weight. And as mentioned above, the whole thing can float thanks to the hull being water proof and those truly massive tires providing forward momentum as soon as they're no longer touching the bottom.
It isn't, however, bullet-proof or bomb-proof, though its design would certain suggest it were. It's a different sort of apocalypse vehicle. That said, ATLAS states that you'll only have to service it once every 200 hours of operation, which means in the event of the apocalypse, which could happen any day now, you won't break down all that often and have to fight off the inevitable zombie hoards or riotous hellscape denziens. Take that, Immortan Joe!
As for price, well, a new ATLAS ATV starts at a cool $135,000, but with a few optional extras can increase to around $200,000. This particular ATLAS ATV can be yours today for $198,700, meaning it sounds like it has a few of those extras, though the listing doesn't state which ones.
Personally, I'm not sure how I'd use an ATLAS ATV and I live in the area it's being sold. Maybe if I was closer to The Great Salt Lake or in the desert it'd make more sense. But the mountains? Eh, feels like a few of the trails around here would get awfully tip-toppy and I'd fear flipping the thing.
It'd be cool taking the kids to school in though.