It may be a beauty trend that’s intrinsically linked to the 90s, but a quick scroll through my Instagram feed this past few weeks has revealed that brown lip gloss is officially back. Proving you can’t keep a good trend down for long, the rich chocolate tone is fast becoming the only lip gloss shade (whether shimmery or plumping) to wear once again, staking its claim as one of autumn's biggest trends. And who do we owe it to? Of course, the ultimate beauty trendfluencer, Hailey Bieber.
While in the past, however, brown-toned lips came in many iterations (from matte to satin finishes and chic brown lip liner looks), this season there’s one key way to be wearing the brown lip: ultra-glossy and in a rich, hydrating formula. “While today's brown lip is definitely a throwback to the 90s,” says celebrity make-up artist, Enya Sullivan, “this season we’re reimagining the trend in a cooler way by adding a gloss finish. By opting for balmy textures, it’s a lip look that feels fresh and not too try-hard, making it the perfect daytime glam look.”
