As a sworn member of the “blush blindness” club, my make-up routine is never complete without a healthy wash of colour. My only problem? I always end up playing it a tad too safe with my best blusher shades—ever remaining within my comfort zone of the familiar mauve-y hues and babydoll pinks. Naturally, the beauty journalist within me saw this as a challenge, so I decided to ditch my usual blushers (however painful it was) in favour of a shade that I never expected to end up on my cheeks: lilac.
Make no mistake, however intimidating it may seem, lilac blush isn’t anything new for those of us familiar with Korean make-up trends. Muted pastel tones are very much a recurring presence in K Beauty, with lilac hues often found in everything from eyeshadow, lip products, and of course, blush. The appeal of lilac is fully justifiable: “Unlike traditional pinks and peaches, lilac adds a cool-toned, modern twist that feels both youthful and sophisticated,” says Jamie Coombes, Dior Makeup International Pro Artist.
