Mature women aged 40 and over say an £11 Boots anti-ageing cream is their 'holy grail', and claims it makes their skin so flawless, it rivals expensive designer brand La Mer - where anti-wrinkle creams can cost as much as £275.
Olay Total Effects Anti-Ageing 7in1 Day Moisturiser With SPF15 50ml usually costs £34.99, but has been reduced down to £11 on the Boots website. The £11 Olay Total Effects Anti-Ageing 7in1 Day Moisturiser With SPF15 is an anti-ageing moisturiser that fights the 7 signs of ageing for a radiant and flawless skin.
The budget anti-ageing cream contains Niacinamide and Antioxidants. Olay Total Effects Cream exfoliates to enhance skin’s surface natural self-renewal process for healthier looking skin.
