Big Brother is returning on July 9th with a new season of the CBS reality series aiming to rule the summer. As hyped as I am for the 90-minute premiere, while also surprised that BB: Unlocked will be returning to the 2026 TV schedule as well, I do have concerns about the scheduling and longer episode runtimes.
After the 90-minute premiere on July 9th, CBS will air BB: Unlocked on Friday, July 10th, from 8:00 p.m. to 9:00 p.m. ET, with another 90-minute episode dropping on Sunday, July 12th, beginning at 8:00 p.m. ET. After that, expect the usual hour-long live eviction episodes on Thursdays starting at 8:00 p.m. ET, and Sundays will kick off an hour-long episode at the same time. Wednesday's 8:00 p.m. ET episodes will be 90 minutes long as they were in Season 27. After having issues last year, I need to talk about why this isn't the best move.
