Heinz has unleashed a series of disturbing ads embracing the spirit of the spooky season (perhaps a little too well). Coinciding with the recent Joker: Folie à Deux hype, each creepy ad features a person in the throes of laughter, sporting a traditional clown makeup smile with a ketchupy twist.
As a perpetual hater of messy eaters (and coincidentally, ketchup), this bizarre campaign makes my skin crawl for all the wrong reasons. Heinz is known for creating some of the best adverts of all time but for me, this unfortunately misses the mark. Whether it's the ominously dark backdrop or the creepy closeups, this campaign will haunt my nightmares for weeks to come.
