
POCO is clearly being ambitious in 2025; the brand's X7 Pro Iron Man Edition was a strong start to the year, and that was followed by the F7 Ultra, its best device yet. POCO is continuing that momentum with the debut of the standard F7. Although the device doesn't have too many similarities to the F7 Ultra, it is interesting in its own right.
The F7 is powered by the Snapdragon 8s Gen 4, which has huge performance gains over the 8s Gen 3. I enjoyed using the chipset in the iQOO Neo 10, and it is just as performant on the F7 — Nothing is also set to use it on the Phone 3. But what makes the F7 that much more enticing is the value; POCO is once again undercutting its immediate rivals, and that makes the device a downright bargain.