I wake to a notification; Vine is back. My Zillennial heart soars, tears begin to form as I whisper under my breath, "We are so back." While the internet moved on with Reels and TikTok brainrot, a part of my soul still rests in the early 2010s when 6-second videos were my entire sense of humour. I am elated, but then reality hits.
What will this new era look like? Surely it can't come close to the golden age of Vine? With a new logo design, a (questionable) new name and a whole new generation of Zoomers and Gen Alphas to impress, can a reinvigorated brand identity really revive an entire internet era, or should we have let Vine rest in peace?
