Black Friday is the biggest shopping event of the year, with practically every behemoth retail business running huge campaigns and offering sizable discounts over the Black Friday/Cyber Monday weekend.
For small businesses, often already operating on smaller profit margins, it can be hard to compete. Yet, according to a new study by GoDaddy, one of the best website builders, small businesses are likely to see an increase in sales this holiday shopping reason.
The study found that 71% of respondents said that they were willing to pay more when buying from small businesses during the Black Friday sales and throughout the holiday season. In fact, an impressive 53% of respondents said that they would be willing to spend 10% more to support small businesses over larger retailers.
