
Like just about everything MrBeast does, his show on Prime Video, Beast Games, was big. The Squid Game-like show in which 1,000 contestants competed for $10 million became Amazon's most watched unscripted series ever, with 50 million viewers in the month it began streaming.
That $10 million cash prize was the biggest in game show history, too. It was originally $5 million, but during the series, MrBeast (Jimmy Donaldson) doubled it with a coin flip. That's just one of the reasons MrBeast says that despite a $100 million budget provided by Amazon, he still paid "tens of millions" out of his own pocket.