Campaigns that challenge people to abstain from alcohol for one month — often in support of a good cause — have emerged across the globe over the past decade. Dry January officially launched in 2013 with a public health campaign by British charity Alcohol Change.
Other “month of abstinence” campaigns have included Dry July, Sober September, Sober October and “Dry February” — a few examples of campaigns from Australia, New Zealand, the United States, Canada and beyond. Dry campaigns have gained traction with people increasingly taking a time out from drinking alcohol for one month.
