I’ve spent the last decade working in the beauty industry, so when it comes to trending techniques and hyped ingredients, I tend to approach everything with a healthy dose of cynicism. After all, in my experience, most beauty trends that go viral tend to be no more than a flash in the pan, and I prefer to focus my writing on timeless products, expert-led routines, and techniques that beauty pros swear by. However, if you spent any time at all on social media towards the end of last year, then it’s likely that you will have spotted beauty obsessives raving about something called “blonzing”.
You might be able to infer from the name, but this make-up technique involves blending bronzer and blusher together to help you achieve fresh, sun-kissed skin (without any risk of UV damage). And with video after video of people swearing by just how glowy their skin looks using this technique, I have to admit that my interest was piqued. I’m all about anything that will make my skin look brighter and healthier, and the fact that it can be achieved in just one step (perfect for those who love a low-maintenance routine like me) made it all the more alluring.
