I’ve spent a third of my life testing and reviewing TVs, and I’ll let you in on a secret: TVs don’t arrive looking their best right out of the box. In fact, most of the time, they look downright bad after the initial setup process.
So, for nearly 12 years now, I’ve come up with a bit of a ritual after I finish unboxing and setting up a new TV. There are three settings I change before I run any tests or watch any movies, and after taking these steps, I’m much closer to understanding the limits of a TV’s performance.
