You don’t have to have attended Taylor Swift’s Eras tour yourself to be aware of it. After 18 months, it has become an inescapable international juggernaut, with documented effects on economies, infrastructure and policy. Perhaps the closest historical parallel is the Great Exhibition of 1851 – except, while that promised “the works of industry of all nations”, this spectacle showcases only those of Taylor Alison Swift.
That this phenomenon boils down to just one woman is staggering, a reflection of both Swift’s once-in-a-generation talent and the direct relationship she has forged with her fans. I started listening to her in 2011, sucked in by the girlish fantasy of Love Story, and never looked back. Many of my closest friendships were built on a shared appreciation: proof of the virtuous cycle started by Swift’s honest expression and vulnerability.
