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Woman & Home
Woman & Home
Lifestyle
Kat Storr

I'm a running specialist - I always tell new runners to do one thing before buying shoes to save money

Woman running after gait analysis wearing running shoes along sunny road.

Every year, the number of women who take up running as beginners rises. In 2026, there was almost an equal split of men and women applying to run the London Marathon.

It's hardly surprising either. With more information available on safe training for all runners, celebrities like Sophie Raworth and Jenni Falconer promoting running over 40, and kit (like running shoes) available like never before, running has become significantly more accessible for everyone.

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