The nation, particularly the younger generations, has gone wild for KSI and Logan Paul's Prime drink, which was released in the UK late last year.
According to the YouTube stars, the beverage helps you "refresh, replenish and refuel", and it comes in many delicious-sounding flavours including Ice Pop, Blue Raspberry and Tropical Punch.
Since its release in the UK, it has been near-impossible to get hold of the drink, with Prime selling out as soon as it comes in stock. Currently, Prime is only stocked at Aldi, Asda and Costco, along with some corner shops, some of which have been selling it for extortionate prices.
Social media stars KSI and Logan have a relatively young fan base, and it's particularly youngsters that have been desperate to buy the drink – with may parents also wanting to get hold of it for their little ones.
Prime Hydration, which is the only product currently available in the UK, isn't a traditional energy drink, as it doesn't have any added sugar or caffeine – so could seem like a healthy alternative to other brands.
Despite this, a nutritionist has revealed that she wouldn't allow her child or loved one to consume the drink.
When asked, Hannah Macey, lead nutritionist at Feel Complete, told The Mirror: "No, I would not. It has nothing worth spending any money on. There is nothing special in this drink that you would not get from water, a sip of coconut water and a well-balanced meal."
On the surface, Prime Hydration is bade up of 10% coconut water, BCAA for muscle recovery, B vitamins, electrolytes and antioxidants.
However, according to Hannah, "you are essentially paying a lot of money for a watery coconut drink".
She claimed: "The first ingredient is water, then 10% coconut water (which brings in the 825 mg of electrolytes to every Prime bottle) and some very low-dosage vitamins and minerals.
"Then we have the 'star' branched-chain amino acids (BCAAs) l-isoleucine, l-valine and l-leucine. Research shows some benefit in supplementing with these BCAAs before exercising, but in the range of 5,000 to 10,000 (mg) per day. Prime has just 250mg, so after the water and coconut water, it's mostly preservatives and artificial sweeteners."
That being said, Hannah does say it's "better than most energy drinks which are often just water, sugar, caffeine and a lot of artificial food colourings, sweeteners and preservatives".
She added: "The water and coconut water will hydrate you, and if you are eating a diet very, very low in any whole foods (vegetables, fruits, nuts, seeds, etc) then it will give you a small vitamin and mineral boost."
When asked whether Prime was safe to drink, Hannah said: "In general, yes it is safe to consume but it does still contain sucralose and Acesulfame Potassium.
"These are artificial sweeteners which have potential health risks. There may be no calories, but artificial sweeteners can cause glucose intolerance and induce metabolic syndrome, which is associated with weight gain, all increasing the risk of obesity."
Speaking further about the negative impact of artificial sweeteners, Hannah added: "Artificial sweeteners are bad for our health, and Prime has them. They can negatively affect our gut microbiome, which plays a crucial role in food digestion and energy balance in the body.
"Natural flavour sounds like it should be fine, it's 'natural' but it's a term that doesn't tell us what flavouring agents are in it, and we know toxicity concerns are related to flavouring agents."
Hannah also noted that the BCAA content is too low to make any nutritional difference, and the BCSS content is too low to reduce muscle soreness and muscle damage.
She added: "It is not an energy drink! It's pretty much a watery artificial multivitamin solution."
Prime has another offering that's specifically advertised as an energy drink, and it's due to be released in the UK in a matter of months. This drink has added caffeine – which children shouldn't have.
Instead of drinking Prime, Hannah recommends drinking a 99p coconut water, and adding 1/8 tsp Himalayan pink salt and "taking a multivitamin for a quarter of the price and you will get more benefits".
The Mirror has contacted Prime for comment.
Have you tried Prime? Let us know in the comment section below.
