I’ll be the first to admit that, as a beauty editor, I’ve been sleeping on Ilia Beauty. Coined as a 'clean' beauty brand (a term which I always take with a pinch of salt) with a skin tint as its hero product, I assumed that this was yet another make-up brand created for people with good skin. But when I’m wrong I will more than happily come clean. In actual fact, Ilia is a make-up line for people just like me who are incredibly lazy when it comes to putting stuff on their face—but still want to look good.
The entire line of multitasking formulations are foolproof to use and are infused with hardworking skincare ingredients (think niacinamide and hyaluronic acid) but they really don’t compromise when it comes to colour pay-off either. From a serum-infused base product that creates the dewiest of complexions to tinted lip oils that deliver on colour and shine, I have yet to find a product from the brand that doesn’t perform. Ahead, the 8 best Ilia products that have taken up permanent residency in my makeup bag.
