Creating social media content about the latest game releases can feel like a speedrun that never ends. Being one of the first to cover the next big thing is crucial to building an audience, as Lewis Edridge – better known as LewisBlogsGaming – well knows, with his combined total of more than 770,000 followers across social media. That means photo and video captures have to be good enough to share on the first take, and editing is often done on the move between one shoot and the next.
Edridge, 31, got started when a breakup at the tender age of 13 drove him to create a YouTube channel as a creative outlet. “I really enjoyed recording gameplay and doing commentary over it. I uploaded it to YouTube and the clips got increasingly popular, to the point where I signed with a network, started making a bit of money. And then my mum said: ‘You should get a job at a supermarket’, to which I said: ‘Can I just do this instead?’”
