I own almost 100 football shirts and really I should be making attempts to slim down my collection, but Black Friday is doing me ZERO favours.
Something has happened to the soccer shirt market in the last four or five years.
Something has clicked and designers seem to be listening more to fans, reacting to trends and giving the people what they want: a mix of options. Classic silhouettes, nods to fan favourite shirts from decades gone and 'wildcard' options that will turn heads.
