“When I first started [blogging], phone cameras were terrible. You had to carry a DSLR camera everywhere, even if you just wanted a basic picture,” says Ed Tan, a London-based food creator. “Posting live wasn’t really a thing because you would have to constantly download photos off your camera and on to your phone. Obviously phones have changed a lot since then.”
A lot has changed for Tan, too. When he launched his Instagram account @onehungryasian back in 2014, he was still working in finance; Instagram was a creative outlet, a visually led snapshot of his life. “It was very much just my love and passion for eating out and trying new cuisine and dishes all across London,” he says.