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Livingetc
Livingetc
Jane Boddy

I'm a 'Color Forecaster', Here's What That Actually Means, and How I Predict the Future of How You'll Decorate Your Home

An ai generated room with colorful furniture and rugs.

In our Design Insider series, we talk to the people shaping interiors that you might not even know exist — uncovering what it is they do, how they carved out their niches, and how they've changed the course of the design world in the process. This time, Jane Boddy, a 'color forecaster' who has worked with WGSN and Pantone, explains to us how it's possible to predict what colors are going in and out of fashion.

It all started with a huge curiosity for culture. Growing up in the suburbs of London in the 1980s, access to culture felt limited. But I was hungry for it. I remember poring over copies of i-D magazine as a teenager in my local Spar shop—the makeup, the clothes, the club scene, the photographers, the styling, and the people behind it all—it felt like a window into another world that I was excited by.

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