I'm a Celebrity... Get Me Out of Here! hosts Ant McPartlin and Dec Donnelly issued an ‘announcement’ while hosting the hit ITV reality show on Saturday night.
The Geordie duo addressed a repeated complaint from fans during the opening moments of the live show ahead of another Bushtucker Trial in the Australian jungle.
The pair referenced one of their repeated gags this series when talking about campmate Boy George, which has seen them burst into dance to the 1983 Culture Club hit Karma Chameleon on multiple occasions.
After Ant and Dec grooved to the hit whenever speaking about the pop icon, I’m A Celebrity viewers took to Twitter to complain they had grown tired of the gag.
"The karma chameleon joke is starting to get old already! Stop it now [two cry laughing emojis]," penned one viewer.
While another added: "When will Ant and Dec stop doing Karma Chameleon jokes! Getting a bit tired now boys."
As a result, Ant and Dec addressed the complaints on Saturday’s show as they said: “Right time for a quick announcement from me and Dec.”
Ant continued: “You might have noticed that we've done a lot of dancing to Karma Chameleon this week.
"I'll be honest, there's been a few times we've just shoehorned it in," he continued.
Dec then admitted: "Yeah we have," before adding: "But not anymore."
"We've come up with a new policy," he went on, adding: "that from now on we will only play the song if there's a very obvious justification for it."
"Thank you for listening, that is the end of the announcement," Dec concluded.
He then turned to Ant and asked what was coming up next, to which he replied: "A VT that heavily features Boy George."
Dec then said: "Uh oh," before Ant added: "Don't worry, he's talking about food, specifically Kimchi," which left Dec saying: "Phew," in relief.
Ant then had a ‘message’ in his ear from producers, before revealing that the VT about food was followed by ‘an in-depth discussion about Culture Club, and specifically the hit single Karma Chameleon’.
The Geordie duo then burst out in dance once again as the studio was filled with the iconic 80s track.
A fan took to Twitter and penned: "At this rate, Karma Chameleon will be #1 again, just from the number of plays on."
Another then said: "One more karma chameleon joke and I’m out of here."
While a third disagreed: "Ant and Dec dancing to Boy George Karma will always highlight the show."
I’m A Celebrity…Get Me Out Of Here! returns at 9pm on ITV and ITV Hub