Some stars go onto I'm A Celebrity for fame and fortune – but at least five of this year's line up are millionaires.
Often in the past the ITV series has helped faded entertainers who have fallen on tough times. But the jungle reality series is now so iconic – and back in its home of Australia – it offers a great adventure and an experience money can't buy.
Here are the biggest earners with their estimated riches and business assets as they head into the show without any need to worry about dingo dollars.