I'm A Celebrity viewers have accused the ITV show of 'breaking its own rules' with a prize that will see three of this year's cast taken out of the jungle and flown off to enjoy a luxury beach barbecue.
The new series of the much loved programme is now close to being two weeks in and millions of viewers are tuning in every night to catch the latest goings on in camp. Drama so far has included Olivia Attwood's shock exit, just a day after the new series launched on ITV, which she has now blamed on an 'insurance' issue and the late arrival of disgraced former secretary Matt Hancock, with his co-stars almost stunned to silence as many viewers at home hit out at the decision to sign him up.
At the start of Wednesday night's episode of I'm A Celebrity, presenters Ant and Dec informed fans that the campmates would be competing for a trip out of the jungle and a helicopter ride to a beach barbecue, where they would get to enjoy a slap up surf 'n' turf meal.