The Body Shop is synonymous with 1990s nostalgia. Founded by Anita Roddick in 1976, it was the first global beauty brand to campaign against animal testing in 1989. From cult classics like its body butter to the more niche bath pearls that Gen Z will be too young to remember, the sustainably focused cruelty-free products defined an era.
Since reviving white musk for its 40th anniversary in 2021, the brand has dipped further into its archives with the return of another throwback scent: dewberry. After being discontinued in the early 2000s, the range has been newly reformulated and relaunched, including a body yogurt, body butter, hand balm, bath and shower gel, fragrance mist and the once-iconic perfume oil. Officially launching on 27 January, the dewberry range will be available both online and in stores. However, those eager to get their hands on the nostalgic scent before anyone else can enjoy early access now by signing up to the brand’s mailing list.
