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The Guardian - UK
The Guardian - UK
Technology
Arwa Mahdawi

‘I love you too!’ My family’s creepy, unsettling week with an AI toy

Grem the AI chatbot, a blue furry round creature with ears and paws
‘Let’s talk about something fun!’ Grem the AI chatbot toy. Photograph: Hannah Yoon/The Guardian

‘I’m going to throw that thing into a river!” my wife says as she comes down the stairs looking frazzled after putting our four-year-old daughter to bed.

To be clear, “that thing” is not our daughter, Emma*. It’s Grem, an AI-powered stuffed alien toy that the musician Claire Boucher, better known as Grimes, helped develop with toy company Curio. Designed for kids aged three and over and built with OpenAI’s technology, the toy is supposed to “learn” your child’s personality and have fun, educational conversations with them. It’s advertised as a healthier alternative to screen time and is part of a growing market of AI-powered toys.

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