Pick of the week
I Love That for You
Joanna Gold is a leukaemia survivor. She’s brittle, lonely, living with her parents and working in a supermarket. Her difficult childhood was soothed by the escapist dreams of shopping channels – so when a related opportunity knocks, she grabs it tightly. There’s real cringe to this comedy: Vanessa Bayer as Joanna is incredibly likable in her accident-prone neediness. And the knowledge that Bayer is a real-life childhood cancer survivor gives the show poignancy – Joanna lost her younger years and, with it, any normal sense of identity development. As a result, she’s an adult still trying out multiple personas for size and not quite fitting any of them. Funny, and cute too. Paramount+, from Thursday 21 July
