This summer might have been a washout, but that’s not immediately obvious when walking down a typical UK high street. Along with sandals, sunglasses and shorts, any fashion-conscious observer might notice something else: the ubiquitous midriff.
Making a showcase of this part of the body is not so much a trend as a given for young consumers – so much so, in fact, that this year marks 10 years since the midriff became an established fashion statement.