‘I love being around other peasants like me!’ … Dani and Danny Dyer’s battle to save British seaside holidays

‘If Jamie Oliver can save school dinners, then why can’t we save the great British holiday?’ …Danny Dyer in Priory Hill & Nutts Farm Holiday Park in Kent. Photograph: Ellis O’Brien/Ellis O’Brien / Sky

“You wouldn’t see Olivia Colman doing this bollocks would you?” jokes Danny Dyer as he clears up a dustbin at Priory Hill & Nutts Farm Holiday Park in Kent.

But over the past year – around filming the return of the hit Disney+ series Rivals – the actor, and his daughter Dani, have been spending weekends on the Isle of Sheppey, filming The Dyers’ Caravan Park (Sky One) in an attempt to boost the fortunes of Priory Hill and make caravanning cool.