I'm an Android user. Have been for years. I love the customisation, the freedom, the fact that I'm not locked into a restrictive ecosystem. But here's the thing: Apple's going to win this war. Not tomorrow, not next year, but eventually. And it's not because they make the best camera phones. It's because they're not a tech company. They're a fashion brand.
I know, I know. They make computers! They invented the smartphone! Sure. But similarly, you could say: Nike makes running shoes. Adidas makes sportswear. But nobody honestly believes those brands are in the business of athletic performance. They're in the business of making you feel a certain way when you wear their stuff.
