Many of us have bought the odd item from the bargain ranges in supermarkets and been pleasantly surprised. Consumer expert Martin Lewis has long advised shoppers to drop down a level, such as from when it comes to shopping to see if it makes a difference on taste as well as price.
So if shoppers usually go for the luxury brand such as ASDA's extra special it would mean switching to the general range. Then if you like that you could drop down another level to the stores basic range - so for ASDA that would be the Just Essentials offering.
But could you do a full shop on the store's bright yellow packaged products? Nottinghamshire Live Community Reporter Keimae Blake tried just that and was impressed with the results.