Today, on 1 September 2026, Sony introduced three new party speakers: Sony ULT Tower 5, Sony ULT Tower 7, and Sony ULT Tower Max. They build on the success of the previous generation of ULT Tower speakers, like the Tower 10, while introducing new, fun features that bring parties, DJ sets, and karaoke sessions to life.
The second generation features a new design philosophy and more sophisticated reactive lighting, a new ULT button on the front of each speaker (for changing EQ presets), 360° sound, and better, more powerful drivers. Battery life has been improved across all three speakers, too, as has durability and portability.