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What Hi-Fi?

Technology

Tom Parsons

I learned a depressing stat this week: HDR accounts for only around 5% of TV viewing

The 65-inch Philips OLED809 TV photographed on a wooden TV stand with an image of wilderbeest crossing a crocodile-infested river on the screen.

What Hi-Fi? Towers recently had a visit from Danny Tack, the TV industry legend behind Philips TVs. It's probably fair to say that he's obsessed with upscaling low-resolution video to 4K quality and with upconverting SDR to HDR, and during this visit, I got a hint at why: very few people are watching proper HDR content on Philips TVs.

I'm not naive enough to think that HDR makes up most TV viewing, but Tack made it sound like the numbers are tiny, so I asked if he would share them with me. He did just that this week, and I'm genuinely shocked and dismayed by them.

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