In golf, you use only one club on almost every hole, and that's the putter (except for hole-outs, which don't happen often, even for the pros).
The last few feet of your golf hole can sometimes take as many shots as getting the ball down a 400-yard open grassland of fairway and rough. This is why having the right putter is essential to golf (as is having one of the best golf gloves). The folks behind the viral L.A.B. putter know this, and they've created a club that throws convention out the window in favor of a shape that promises to help you hole more putts.
