I just spotted YETI’s next big colour drop and it’s already in early access

YETI Ridgeline Collection.

YETI has a habit of treating colour like a product feature, and it’s doing it again with a new drop called Ridgeline.

I spotted the Ridgeline Collection sitting in YETI’s Trending Colours section under an “Early Access” banner, complete with the line “Where the mountains meet the sky.”