It started out a very normal Thursday morning. I logged on, checked Cycling Weekly’s site traffic, sent some ‘wave’ emojis on Slack to acknowledge the arrival of my colleagues. And then I turned my attention to the stack of emails in my ever overflowing inbox, and there it was. A 20-page press release about a pair of aero socks.
For a second - just a second, I'll add - it made me question my dedication to the pursuit of cycling.
