In my mind, the Android launcher encapsulates the thing that makes Android great: the customization options. Unlike iPhones, which have been pretty late to that bandwagon, Android has historically offered a lot more freedom to do as you like with your phone. Launchers take that idea to its extreme, and in a simple fashion.
The best Android launchers are plentiful, and they can be installed straight from Google Play. So there’s no messing about with rooting, bootloaders or any other technical things the majority of people don’t know how to do. It’s simple, painless and everybody can take advantage of it.
