
We’re nearing the end of summer, and in New York City, where I’m currently writing, it’s muggy and hot. So when, in the middle of my habitual Instagram scroll, I saw – amid a sea of Pucci two-pieces on the Côte d’Azur – an image of Studio McGee founder Shea McGee standing beside a Christmas tree, I paused.
She was teasing the debut of her brand McGee & Co.’s holiday 2025 collection, officially launching September 23. This wasn’t entirely out of left field – I’d just been at the brand’s press preview days earlier, sipping an iced coffee in a glass-walled Brooklyn penthouse with the Manhattan skyline as the backdrop, sneaking peeks at hyper-realistic garlands, gathering Christmas decor ideas, and ultimately, walking away with a surprisingly chic canvas tote filled with seasonal goodies – quite unseasonal for a hot New York August morning