The other week I visited Samsung’s KX Experience Store in Kings Cross. It’s an impressive space designed to stylishly show off the brand’s latest offerings. The day’s main attractions were Samsung’s impressive new TV models, such as the OLED S90D and Neo QLED 8K QN900D, but that wasn’t all that was on show.
While browsing the array of new products on display, I noticed I couldn’t tell where the music playing in the area was coming from. There were no loudspeakers near where I stood, just an assortment of picture frames on one wall. I realised that the sound was coming from one of them. The next question was, which one?
