He was a rock'n'roll outlaw, a bass icon, a bourbon drinker and an all round lovely chap. One thing that Motörhead's visionary frontman Lemmy Kilmister was not known for, however, was his love of milk - mostly because he hated the stuff. And well, because guzzling down diary isn't quite as disreputable as throwing back entire bottles of Jack Daniels. And it's probably why his appearance in a promotional film for Finnish milk company Valio, filmed just weeks before his death in late 2015, raised more than a few eyebrows.
Created by ad agency Hasan & Partners, the advert – which was edited and released following Lemmy's death, to serve as a tribute – finds the Motörhead maestro wandering out of a gas station at night, walking stick in hand, before glaring at the the camera and declaring: “I have never drunk milk. And never will. You asshole!”
