Jonathan Ford is the founding partner and group creative director of Pearlfisher, a multi-disciplinary design studio shaped by intelligence and imagination. Working with influential global brands like McDonald's and Jim Beam, Pearlfisher strives to create a unique 'wantability' with each project, building desire and timeless value for its clients.
Under Jonathan and his partner's lead, Pearlfisher has won multiple Design Effectiveness Awards and a coveted Gold Cannes Lion for its innovative work. As part of our Day in the Life series, I caught up with Jonathan to discuss nurturing a growth mindset, ageism in the industry and the value of harnessing one's 'power animal'.
