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Fortune
Fortune
Wil Schroter

I had a VC-funded unicorn-in-the-making and I messed it up—here's how

Wil Schroter, CEO of Startup.com (Credit: Courtesy of Wil Schroter)

I'm a nine-time founder at Startups.com with five exits (this wasn't one of them!) over 31 years. I spend all of my time helping founders understand how to deal with these kinds of disasters, so I not only have my own experiences, but I've lived through the darkest times of a lot of other founders as well.

In 2006 I founded a company called Affordit which was designed to create a simple weekly payment program out of everyday e-commerce purchases. Think "Xboxes for $19 per week." Yes, it's almost exactly what Affirm/Klarna is today, but this was before them (you can be too early…).

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