Let’s start with a much-needed rebrand: it’s a hairmovement, not a transplant. The barnet of a tragic traffic fatality — with fortuitously-similar brown, mildly wavy hair – hasn’t been packed in ice and motorbiked at speed to the clinic. No grieving family will be taking solace knowing that their loved one’s vehicular demise has at least allowed a vain-ish middle-aged man to face with less dread the moment when the hairdresser holds the rear-view mirror aloft. No-one else’s organs – or follicles – are involved. No, it’s a movement: merely moving some of your own hair around. Much as you might fancy rejigging the furniture in your lounge (albeit permanently).
The procedure works off the simple premise: the hair at the back and sides of your head tends to stick with you for life. So it’s about plucking out some of these loyal souls and popping them back in elsewhere – in places where you’d like to thicken out some thinning, or repopulate areas where less faithful follicles have abandoned the scalp. Tactically moving your own hairs around in the battle against ageing.
