
Strava may be the most popular fitness app in the world, with 135 million users and counting, 51 million logged activities per week, and 1 million communal clubs. But its new Athlete Intelligence shows Strava isn't resting on its laurels, and it wants you to know that its AI isn't "just an LLM," even if you might assume that.
On Wednesday, I watched cheerful Strava employees celebrate the opening of their new San Francisco HQ after a brief speech from San Francisco Mayor Daniel Lurie. He called Strava the "tip of the spear" to convince people that "San Francisco is open for business" and "the greatest city in the world."