Every few months a new trend bursts into the public consciousness on social media, often with a whole host of celebrities boosting the popularity. While these trends are usually fashion or makeup, some are more permanent with specific plastic surgeries becoming commonplace.
The Brazilian bum lift (BBL), lip fillers, and tummy tucks are all well know procedures but a new treatment has been making the rounds recently.
Buccal fat reduction has skyrocketed in popularity in the latter half of this year - the surgery involves making an incision of the inside of each cheek and removing the fat to create a more chiselled face, permanently.
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