Last Monday saw Boots customers scramble to the aisles after the retailer announced their much-loved and hotly anticipated 70 per cent off post-Christmas sale. But the savvier shoppers among us are in on a little known secret - the much more elusive and lucrative 90 per cent off sale.
I worked for Boots for four years, and typically would see most Christmas stock reduced by 50 per cent on Boxing Day, followed by 70 per cent towards the end of January, and 90 per cent off around Easter time to make way for summer stock.
But this year, the 70 per cent off sale launched on March 6, and just seven days later, reductions were increased, with customers paying a tenth of the price they’d have paid only three months earlier.
