If ever there were a time when the word sustainability starts to feel a little... background noise, it’s Earth Month. Between the greenwashed logos, leaf icons, and vaguely nature-scented marketing speak, it’s easy to forget what the real thing looks like.
And yet, every so often, a bedding brand actually walks the walk. Meet Ettitude — a clever portmanteau of eco and attitude — that’s been quietly leading the sustainability charge since 2014. Known for its proprietary CleanBamboo® lyocell, Ettitude uses 100% organic bamboo processed with a food-grade, non-toxic solvent (meaning no mystery poly-blends masquerading as “plant-based”).
