Spending a small fortune on a serum or night cream? Easy to justify. A £30 shower gel? Somehow less so – especially when a budget formula can deliver the same spa-like feeling.
From Molton Brown to Aesop, Augustinus Bader and Jo Malone, a great body wash can turn an everyday shower into a bona fide self-care ritual. And in a modern life increasingly lived through screens, the shower may be one of the last places we can switch off entirely.
