
Decathlon has entered the football boot market with the Kipsta CLR Elite, in a bullish attempt to disrupt the status quo of Nike, Adidas and Puma.
One of the biggest names in sports retail, with stores all over the world, Decathlon built its name selling affordable products through in-house brands. Probably the best known of these brands is Kipsta - and Decathlon is now making a huge push at the top end of the world's favourite sport with both footballs and football boots.